Alexis K. is aka: The Best Waxing In San Diego
Small Business, Big Boost, BEST Brows
Photos by Kerris
The Cedros District is known for it’s heart of hip and treasure trove of cool. It’s no surprise to find, Alexis K, nestled in the middle of it all, celebrating their win last night. It is a surprise, that after being in the area for a mere 7 months, they have already won Best Waxing in San Diego.
Claudia gives a make-up bag makeover
In little over half a year, Alexis Koravos Ayala, local San Diegan, has transitioned from a smaller Del Mar stake to opening an entire shop that has a niche in one of the worst economies this city, state and country has seen. In a time when companies are diversifying their business, raising prices, closing doors and laying off workers, a little company, Alexis K, is opening doors, hiring an additional four workers and employing 6 woman to do what they love and further honing in on a niche in an industry that is drowning more than most.
Every one of her six shop employees gets a monthly education budget. When you talk to her, she is focused on training them with her rare technique that brings focus back to the basics, that aren’t basic: niche focus, precision technique, treating and feeling as though customers are friends, using the highest level of products, providing a beautiful atmosphere that is both calming and clean.
We Win, You Win
“I’m here everyday so I want to make it the best environment possible for my clients and my employees” said Alexis.
The Best! for a reason
It gets better when you realize that the cups they use to pass out free coffee, to those who can no longer afford their Starbucks craving, are biodegradable. Their printed collateral, including mini recipe books handmade by the crew there, are printed with soy-based inks.
Alexis K. focuses on brow artistry, high-end skin care and waxing. She doesn’t cut hair and doesn’t cut back or cut corners. I took a break during the soiree of young, successful business women and stood outside in the cool air and looked in, the scene was that of a Hopper painting. The neighbors in the cul-de-sac on South Cedros had packed up for the night. No one was at the cafe and the previous art gallery was vacant.
Cupcake Gal
A stark contrast to the warm, well lit room of vibrant woman sipping provided wine from a local company: La Costa Wine Co; eating cupcakes from a new business owner: Cupcake Gal, posing for pictures taken by a mother to be / business owner: photos by Kerris; in a room filled with custom designed promotions by Yokibug; printed on soy inks by: Blast Printing and L+L. Inside the beautiful woman who work for this local San Diego economy booster were wearing brown and pink poka-dot aprons embroidered in Poway. The whole room was bustling with happiness and success. People want to be in good places and once you “be” here you can see why Alexis K won by a brow, the very best waxing in San Diego.
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